Proud People

When you think of mediation professionals, Proud People is impossible to overlook. With their strong team of 13 professionals, Proud People is constantly driven to find the perfect match between professionals and organizations. They have strengthened the Finance, Sales/Marketing, HRM and Real Estate markets since 2009 by offering diligent recruitment, secondment and permanent staffing.

Challenge

The fast-moving recruitment world and the many providers in this field make it difficult to bring in new business. On the one hand, candidates are frequently approached to make a job switch, resulting in little or no response. On the other hand, it was difficult for Proud People to get in touch with decision-makers and talk about open vacancies within their organization. The response to recruitment agencies was often reluctant. This made it difficult to find the right match and fill the vacancies.

“We wanted to get in touch with more potential clients through an active market approach.” – Pim Lahay, Partner

Solution

In this challenge, we found a synergy. Proud People’s sales manager got in touch with The Linq Group’s CEO, and after a compelling presentation, hard data and a number of good references, they were convinced. They were eager to tackle the challenge head on. The Linq Group supported Proud People with their growth targets, network growth and social presence.

First conversations with prospects was performed, next to their target audience selection and outreach through LinkedIn Sales Navigator, including sending the follow up messages and managing the created opportunities. Additionally, The Linq Group assisted in improving the online representation, to increase the reliability and acceptance ratio.

“The world of W&S is a fast-paced fighting market; there are many providers. New business is difficult because one is approached to make a job switch, often.”

Anouk ter Meulen, Sales manager

Results

Within three months Proud People increased their network with 1668 new connections and planned 180 calls.

In doing so, The Linq Group has set up a way to schedule meetings with qualified prospects without too much effort and made it easier to maintain overview in their LinkedIn inbox. Proud People got acquainted with the potential of LinkedIn for prospecting and acquisition.